We’re a new studio. You won’t find borrowed logos or invented case studies here. You’ll find what we’ve actually built, the studies we set ourselves, and exactly how we’d work with you.
01 / Built in-house
botlane.io.
The product site for BotLane LLC’s managed AI service. We shaped the positioning, designed the interface and built it end to end. It’s live, so you can judge it for yourself.
Role
Positioning, interface design, development
Highlights
Interactive example runs, an expandable 12-gate release standard, an animated mark that honours reduced motion
We practise on imagined clients. These are concepts, not client work. They show how we think about a brand, and what we’d bring to yours.
Self-initiated study · Not a client project
01 / Fashion identity
FORME
The brief
A quiet knitwear label that has to feel as tactile on a phone screen as it does in the hand.
What we chose
A high-contrast serif wordmark, with a single F monogram for tags and embossing
Bone, black and one oxblood accent, so the clothes carry the colour
A storefront where product photography leads and type steps back
Self-initiated study · Not a client project
02 / Consultancy identity
NORTHLINE
The brief
A strategy consultancy that needs to look senior without looking cold.
What we chose
A single-stroke peak mark that still reads on a business card or a sign
Navy, silver and white, with one short line of copy: people, ideas, progress
Clear hierarchy across proposals, reports and the website, so the brand feels consistent wherever clients meet it
03 / This site, unpacked
You’re already looking at our work.
botlane.studio is the one project anyone can inspect right now. Here’s what went into it.
01
Designed, then built in code
Laid out in our own Figma design and rebuilt by hand in Next.js and React. No template, no page builder.
02
Served from the edge
Pages are prerendered and served from Cloudflare’s global network, so they load from somewhere near you.
03
Motion with a reason
The 3D process scene on the homepage only loads as you approach it. If your device asks for reduced motion, the site’s animations respect it.
04
A guide that tells the truth
Lane, bottom right, answers from published studio information only. It never claims to book a call or send a message for you.
04 / How we work
What you’ll actually receive.
Every project moves through four stages, each with something you can read, question and sign off. These samples use the FORME study, so the details are illustrative.
One page that says who the site is for, what it must do and how we’ll know it worked.
FORME / Project brief · v1
Audience
Considered buyers, 28–45, who research before they spend
The job
Make the fabric felt on a phone, then make buying effortless
Must have
Collection pages, stockists, a journal the team can update
Sample, shown with a self-initiated study. Your deliverables and timeline are set in your written proposal.
05 / Founding clients
Be one of our first.
Being new is the honest truth, and it works in your favour. We take on a small number of projects at a time, and each one gets the attention a first project deserves.
The people who built this studio on every call, file and decision
A written scope, timeline and quote before any work starts
Your project shown here only with your approval, and only once it’s live
